Celebrating a journey of 50+ glorious years

ABOUT ASIAN STAR

LEADING THE WORLD IN DIAMONDS

OUR BRAND STORY
Natural Diamonds are the world’s most coveted jewels that have stood as a symbol of elegance and timeless beauty. But it’s only when a true expert handles these stones, they get transformed into the objects of desire that they are. Our story begins with this innate purpose of enhancing the way the world experiences diamonds.

A Star is Born

In 1971, when giant conglomerates like Starbucks and Nasdaq were founded, another star was born in the city of Surat in India. Being fascinated with a product that could challenge its own shine, its purpose was to reveal the true brilliance of a diamond to the world.
Today, known to the world as ASIAN STAR, the legacy of this star spans over 50 years and lives through three generations.
A company that works relentlessly to redefine the way the world experiences diamonds and diamond jewellery, Asian Star shines brighter than ever within the universe of its customers, formed by an elite group of top international jewellery brands and retail chains.

THE BRILLIANT CORE

Over the years, meticulously and deliberately, Asian Star strengthened its manufacturing prowess, the epicentre of its brilliance.
With sheer determination and visionary foresight, the company expanded to
An area of 100,000 sq. ft. for diamond cutting & polishing,
Dedicated 65,000 sq. ft. area for diamond jewellery manufacturing,
A workforce of 1800+ skilled artisans.
But for Asian Star, the aim of the process was more than achieving the desired numbers.
It was about gaining flexibility and agility in its operations.
It was about the fortitude to deliver quality in spite of all odds.
It was about the passion to excel and the constant desire to innovate.

CASTING ITS LIGHT FAR AND BRIGHT

An explorer and trendsetter by nature, this star is on a constant voyage of discovery.
Identifying new opportunities, new markets and new alliances, Asian Star has established a strong presence at all levels of the supply chain and in almost all diamond-consuming markets.

THE BRIGHTEST STAR SHINES FOR OTHERS

Asian Star strongly believes in creating a sustainable ecosystem to deliver value to all its stakeholders.
We started by creating a rigorous protocol for direct diamond sourcing, working with those mining companies known for their ethical and environmentally responsible origins.
We drive transformation in our customers’ businesses by embracing innovation with unwavering commitment.
We create inclusive working environments and invest in our people’s future.
And last but never least, caring about the community is part of who we are. We support initiatives that facilitate education, healthcare and social development.
As the star shines in its glory, it selflessly shares its beauty with those around.

THE GUIDING LIGHT

We shine our own light,
We follow our own path,
We don’t worry about the darkness,
For that is when we shine the brightest.

With an innovative mindset and passion for excellence, Asian Star finds beauty in not just the stone, but also in the whole diamond-making process from mine to market.
Today, we are trusted all over the world as the diamantaire who delivers the
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ENABLING TRANSFORMATION,
EMPOWERING OUR FUTURE

OUR PROMOTERS
ARVIND

ARVIND SHAH

CHAIRMAN & CFO
With an enriched experience of 50+ years in diamond manufacturing, Mr. Arvind Shah is responsible for the diamond processing activities at all the facilities, management of contractors as well as overall administration. He is also one of the key persons responsible for rough procurement from overseas. He is well-versed in all the requisite quality norms and systems related to diamond manufacturing in India. Under his integrated management style and vision, the company has gained commercial success in the global diamond industry.
VIPUL

VIPUL SHAH

CEO & MANAGING DIRECTOR
Mr. Vipul Shah has built an empire with his astuteness, focus and determination, and is a force to reckon with. His broad strategic vision, business acumen and professional conduct have contributed significantly to transforming Asian Star from a manufacturing company into a value-adding, vertically integrated business partner to its clients. He has been instrumental in establishing the Company’s global network, currently one of the best in the industry.
RAHIL

RAHIL SHAH

WHOLE-TIME DIRECTOR
The youngest Director of Asian Star Co. Ltd., Mr. Rahil Shah, represents the third generation of the Shah family. Over the past years, he has been inducted steadily in different functions of the diamond business and currently is closely involved in the everyday functioning of rough procurement and diamond manufacturing. Being technology savvy, he has been instrumental in implementing new technologies at the factory and is the custodian of the integrity and veracity of our diamond pipeline.
RAHIL

DHARMESH SHAH

DIRECTOR
Having started his career in the diamond business from the bottom rung, Mr. Dharmesh Shah has his finger on the pulse of the market. He is well-travelled and has a thorough knowledge of current trends prevailing worldwide as well as a deep insight into the future needs of the diamond industry. Presently, he oversees sales and marketing functions and has been instrumental in building and nurturing strategic alliances with business partners.
PRIYANSHU

PRIYANSHU SHAH

DIRECTOR
Mr. Priyanshu Shah heads the thriving diamond jewellery operations of the Company. He successfully straddles the production and marketing functions for international as well as domestic jewellery operations. He works closely with the design team to infuse his instinctive aesthetic sense in every design. His vast knowledge of global jewellery trends has resulted in the launch of several successful collections and business initiatives.
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THROUGH PURPOSE WE THRIVE

OUR CORPORATE OBJECTIVE
Asian Star Vision

Our Vision

To be a trailblazer in the diamond industry known for delivering desirable natural diamonds and delightful experiences to customers across the globe.

Our Mission

Create a sustainable diamond ecosystem with an innovative mindset and passion for excellence that helps our people and our customers grow together.

Asian Star Mission

Core Values

The source of our work ethos and our sense of commitment arises from the belief in our core values.

INTEGRITY

INTEGRITY

We uphold the highest level of integrity and honour our commitments by being reliable, trustworthy, and open in our dealings; while displaying adherence to ethical standards.

TEAM WORK

TEAM WORK

We believe that our strength lies in collaborating to WIN as a team by empathising and being transparent with one another.

CUSTOMER VALUE

CUSTOMER VALUE

We believe in creating value for our customers by focusing on meeting their every need and providing them with respect, quality work and building a genuine relationship with them for life.

OWNERSHIP

OWNERSHIP

We believe in taking ownership and being accountable for our actions, by being proactive and committed to what we deliver to our customers and the people in our organisation.

INNOVATIVE

INNOVATIVE

We believe in developing creative confidence by encouraging a culture of innovation, imagination and adaptability to bring valuable designs to life.

EXCELLENCE

EXCELLENCE

We are passionate about the work we do, and believe in the pursuit of excellence and empowerment by continuously improving every day to unleash our full potential.

TRANSLATING PASSION INTO INCREDIBLE RESULTS

OUR MILESTONES
1992
  • Awarded 1st position for Highest Export – GJEPC.
  • Trophy for Meritorious Export Growth – Government of India.
1993
  • 2nd Highest Exporter Award – GJEPC.
  • National Award for Highest Export Growth – The President of India.
1994
  • Certificate of Merit for outstanding Export – Government of India.
1996
  • 5th Highest Exporter Award – GJEPC.
1998
  • 4th Highest Exporter Award – GJEPC.
1999
  • 3rd Highest Exporter Award – GJEPC.
  • 12th position amongst Indian Exporters – FIEO.
2000
  • Certificate of Excellence in Export – FIEO.
  • 5th Highest Exporter Award – GJEPC.
2001
  • Niryat Shree/Niryat Bandhu Award -Silver Trophy – FIEO.
  • 1st Award for Highest Export – GJEPC.
2002
  • Niryat Shree/Niryat Bandhu Award – Silver Trophy – FIEO.
  • Awarded 1st position for Highest Export – GJEPC.
2003
  • Awarded 1st position for Highest Export – GJEPC.
  • 112th position in market cap – ET 500.
2004
  • Awarded 1st position for Highest Export – GJEPC.
2007
  • Won the Tahitian Pearl Trophy 2007.
  • Bagged the Solitaire Design Awards in the Pret (Futuristic) category.
2008
  • Won the Solitaire Design Awards in the Daily Wear category.
  • Won the Gold Award at the 7th International South Sea Pearl Jewellery Design Competition in the Earrings category.
2009
  • Shagun Jewels bagged the ‘The Retail Jeweller Awards 2009’ in the innovative Jewellery of the year category.
2010
  • Asian Star bags First Award in the Export House category – Government of Maharashtra.
  • Won the Solitaire Design Awards in the Daily Wear category.
2011
  • Awarded 1st prize in the Solitaire Design Awards 2011 for Formal Wear category.
2012
  • Won the Rio Tinto Diamonds Global Design Competition under Champagne Diamonds category.
2019
  • Ranked 476 in the ‘Top 500 Corporations of India’ in 2019 by Fortune India.
2020
  • Our designers Harjas Kaur, Namrata Bhardwaj and Arif Hossain won the Artisan Awards; winning pieces were manufactured by A’Star Jewellery.
  • ‘A2+’ rating for short-term and ‘A- ; Negative’ rating for long-term bank facilities by CARE (Credit Analysis & Research Ltd.).
2021
  • Awarded Certificate of Design Excellence by the Artisan Design Jewellery Awards 2021 as winner under Victorian Jewellery Category.
2022
  • ‘A2+’ rating for short-term and ‘A- ; Stable’ rating for long-term bank facilities by CARE (Credit Analysis & Research Ltd.)
  • Ranked 434 in ‘India’s Top 500 Companies’ by Dun and Bradstreet.
2023
  • Our MD & CEO Mr. Vipul Shah, received a prestigious accolade at the CIBJO 2023 Congress in Jaipur, and also honored with the “Extraordinary 40” Award for his visionary leadership in shaping the global jewellery industry.
  • Our Executive Director Mr. Rahil Shah, honored with the “40 under 40” award by GJEPC, recognizing him as one of the industry’s most promising Leaders.

CREATING VALUE FOR THE COMMUNITY

OUR CORPORATE SOCIAL RESPONSIBILITY
At Asian Star, we believe our responsibility does not end with providing quality services to our customers but also includes contributing to society and communities and bringing about a positive lasting impact. As part of our mission to build a better tomorrow where those in disadvantaged situations have opportunities that allow them to thrive and prosper, we partner with charities, NGOs, and organisations and engage in various transformative initiatives in the fields of education, healthcare, women empowerment, disaster management and environment protection. Our company was recently featured in the GJEPC’s Coffee Table Book – Jewellers for Hope. more+